Inside Knowledge: Rediscovering the Source of Performance Improvement weaves a suspenseful tale of how several employees working in the fictional Grand Bay company discover how to leverage their knowledge to radically improve performance. Knowledge is often the most reliable sources of sustainable competitive advantage for companies, yet, until now, it has been very difficult to translate employee knowledge into performance improvements. Inside knowledge and pragmatic knowledge are the missing links that make the connection between employee experience and a firm’s ability to gain a competitive edge.